Content Flexibility
The powerful Adworks software allows us to tailor the broadcast content to your precise needs. All content is conceived by our creative team, working with our client and its agency as appropriate, and is produced using professional artists and the latest facilities and techniques.
To illustrate the power and range of Adworks Instore media, content can include:
- Company and product branding and image using logos, music selection, jingles etc.
- Own product advertising, special offers, competitions, launches backed by an interactive sms response service
- Supplier advertising. Note that, because of Adworks' unique ability to produce proof of delivery of this advertising, suppliers will be more willing to pay for this exposure which can, in turn, offset the cost of the service to our customers - and can even become self-funding or revenue-generating.
- Generic product information
- Service announcements - trading hours, safety and security, news flashes
In addition to these features, Adworks TV gives our customers:
- The medium in which weekly broadsheet specials can come alive - a huge contributor to pushing sales
- The opportunity to combine retail advertising, specials, soft offers with existing TV adverts
- Visually target chosen product lines
All content may be adapted to suit regional tastes and product preferences and scheduled for broadcast at a specified day, week, month, year. In addition the sound volume can be adapted to suit differing customer traffic flows.
The continual contact between the central Adworks server and each store allows content to be updated in real time at any site. This means that the system can react quickly to changes and opportunities in the trading environment:
- Flighting of new advertising exploiting current news items
- Adapt or re-issue previous material held in your Adworks library
- Change or remove sales offers in line with stock levels per site
- React to issues arising from the Consumer Protection Act
